Take-Two CEO Strauss Zelnick believes Xbox Activision deal is “a good thing”

Take-Two Interactive CEO Strauss Zelnick recently expressed his approval of Xbox and its attempted acquisition of Activision Blizzard. Microsoft is currently working to close this unprecedented $72 billion dollar deal that would give it control over franchises like Call of Duty, Warcraft and more.

It’s a controversial deal which would place Microsoft in a commanding position over the gaming industry with Sony even vocally opposing the deal, claiming it fosters unhealthy competition between said corporations. Some regulators have expressed concerns while others have granted absolute approval over the deal.

Zelnick was interviewed by Sharon Waxman of The Wrap for their show The Grill. Zelnick answered a few questions about Take-Two and current industry climate on emerging tech as well as properties within the entertainment industry. 

At around the seven minute mark, Waxman asks Zelnick on whether the merger on Microsoft and Activision would close, to which Zelnick replied, “I can’t really predict what the regulators will do, we’re certainly of the belief it’s a good thing for Microsoft and for the industry. We’re in favor.” 

Waxman immediately asks why that is, and Zelnick responds by framing how Microsoft and Take-Two’s business relationship is not entirely competitive. He emphasized how the two companies had different businesses and said, “It’s a highly fragmented business, there’s plenty of creativity to go around. Microsoft is an ally of ours and if this makes their business more powerful we think that’s good for us.”

As per my friend and yours, Xbox Outsider managing editor Matthew Arcilla, “Zelnick saying it’s great that Microsoft is buying stuff has all the energy of a guy who wouldn’t mind seeing his company get bought too, ‘this would be great for my stock portfolio.'”

Take-Two Xbox
Sharon Waxman and Strauss Zelnick

Waxman interjects again by stating how if Microsoft owned Activision, which is a software company, Xbox could theoretically cut in on Take-Two business-wise. To which Zelnick, having complete confidence in the ability of Take-Two’s products to stand alone, responds with: “Ultimately the consumer votes. If we create great hits, which is our business, the consumers will show up. No one can take that away from us.”