E3 is officially not happening in 2022, but that doesn’t mean there’s any shortage of hype reels, press conferences, trailers and other forms of streamed marketing for us to gorge upon. Already outlets like GameSpot and Kotaku are calling this “Not E3” which only illustrates how the videogame industry no longer relies on the ESA (Entertainment Software Alliance) to organize its annual hype cycle.
The catch of course, is that with so many of these announcements and promotions happening independently, it can be a little tough to keep track of them all. In lieu of E3 2022, publishers and media outlets have entered into an array of different alliances to create pure marketing spectacle. That’s why we’ve organized all of them into this handy dandy schedule.
Summer Game Fest Thursday, June 9; 2:00 p.m. ET / 6:00 p.m. GMT
The week of Not E3 2022 kicks into high gear with Summer Game Fest. The brain child of Geoff “The Game Awards” Keighley, who in an age of uncertainty regarding the actual E3’s future serves as the marketing lightning rod for most of the big third party studios. Pretty much every publisher with something to show signs on for this, from Annapurna Interactive to Bandai Namco and EA to 2K.
Keighley has stressed that this year will focus on new information, footage and content for already announced games. Which is not to say that there won’t be any big ‘world premieres,’ only that we should expect less of them than usual. Watch it here onYouTube or Twitch.
Day of the Devs Immediately after Summer Game Fest
Double Fine Productions and iam8bit team up to deliver an aftershow that focuses on new and announced indie games. The Day of the Devs is usually an eclectic mix in which the creators get to speak for their games, rather than celebrities, executives and other folks with too much media training. This year’s showcase promises a new game from Ustwo Games, developers of Monument Valley. Watch it here onYouTube or Twitch.
Devolver Marketing Countdown to Marketing Thursday, June 9; 6:00 p.m. ET / 10:00 p.m. GMT
Traditionally held at the parking lot across the LA Convention Center that has been the home of E3, the Devolver Digital Event has fully embraced the streaming spectacle. Since 2017, the ‘big indie’ publisher has delivered pre-recorded satire in the form of The Big Fancy Press Conference, an ongoing saga about video game marketing gone insane. Oh, and they make a few game announcements, too. Watch it here onYouTube or Twitch.
Guerrilla Collective Saturday, June 11; 11:00 a.m. ET / 3:00 p.m. GMT
Now on its third year, the Guerrilla Collective is an indie-led showcase that has developed a reputation for featuring offbeat titles from quirky studios and publishers. Run by the Media Indie Exchance (MIX), past editions of the showcase have featured Sable, Endling Extinction Is Forever, Genesis Noir and Boyfriend Dungeon. Watch it here onYouTube or Twitch.
Wholesome Games Direct Immediately after The Guerrilla Collective
Wholesome Games Direct is traditionally a showcase for indies of a certain kind. If it’s cozy, cute, cuddly or warm, fuzzy and feel good, with low-stress or low-intensity gameplay and mechanics, it has a place in the Wholesome Games Direct. Traditionally many of the games here tend to be scheduled for PC and Nintendo Switch, but at least a few end up being bound for Xbox. Watch it here onYouTube or Twitch.
GamesRadar+ Future Games Show Saturday, June 11; 3:00 p.m. ET / 7:00 p.m. GMT
This hour-long showcase is run by Future Publishing, the media parent of not just GamesRadar but PC Gamer and Edge. They generally feature never-before-seen trailers and exclusive announcements for upcoming games, mostly from mid-sized publishers like Microids, Paradox Interactive, Team17 and Thunderful. Watch it here onYouTube or Twitch.
Xbox and Bethesda Showcase Sunday, June 12; 1:00 p.m. ET / 5:00 p.m. GMT
The Big One of Not E3 2022. Merging the trillion dollar software giant with the billion dollar publisher has created this showcase, in which together they present some of their big exclusives, new platform features, hype up all their first-party studios and likely say ‘Game Pass’ a lot.
While Xbox has gained a lot of momentum and enthusiasm over the past year or so, it’s coming into this showcase with some bitterness from gamers who were promised Redfall and Starfield this year. As such, Xbox needs to have lots of good stuff to regain that trust. Watch it here on YouTube or Twitch.
PC Gaming Show Immediately after Xbox and Bethesda Showcase
Another production of the Future media group, the PC Gaming Show will reportedly feature games like Arma 4, Warhammer 40,000: Space Marine 2, Immortality, and Victoria 3, along with unannounced games from big names like Klei and 11 bit studios. Historically this one is a bit of a long one, with last year’s running at 90 minutes long. Most games presented here don’t guarantee an Xbox release, but some eventually come to the platform. Just don’t hold your breath too hard. Watch it here onYouTube or Twitch.
Capcom Showcase Monday, June 13, 6:00 p.m. ET / 10:00 p.m. GMT
Scheduled to run for about 35 minutes, the Capcom Showcase will be focused on news and footage of previously announced games. That likely means more information regarding Street Fighter 6 and Resident Evil 4 remake, but who knows what else could be added to round out the presentation. Still hoping for that Dino Crisis remake, though more Exoprimal will suffice. Watch it here onYouTube or Twitch.
Xbox Games Showcase Extended Tuesday, June 14, 1:00 p.m. ET / 5:00 p.m. GMT
You can call this the hangover afterparty. Set for a few days after the Xbox and Bethesda Showcase, the Xbox Games Showcase Extended will run for 90 minutes. It will deliver lengthier looks at some of the games previously shown as well as some interviews and trailers. Don’t expect the same kind of reveals, but you’ll get some expanded glimpses of the stuff that’s being hyped. Watch it here on YouTube or Twitch.