Xbox exec promises you will hear the words ‘Game Pass’ a lot at 2022 showcase

Get ready to hear a lot about Game Pass at this year’s Xbox and Bethesda Showcase. That’s the joking promise implied by Aaron Greenberg, general manager of Games Marketing at Xbox, who retweeted an E3 montage filled with “Xbox games” indicating that we’ll be hearing those words often enough to warrant a supercut montage.

It’s not nearly as entertaining as Sarah Bond saying ‘gaming’ at a Windows 11 presentation. And granted the words ‘Game Pass‘ don’t carry the same dramatic flair as ‘World Premiere’ but expect the subscription service to get name checked a lot throughout the showcase by presenters.

Game Pass is after all, one of the cornerstones of the Xbox platform. And given the unfortunate delays that have hit would be Game Pass tentpoles Starfield and Redfall, we can expect even more Game Pass announcements to fill the void they’ve left behind. It’s not great, as those delays have stung at Xbox’s standing as a platform, but we can expect a few surprise additions as a soothing balm.

Around this time last year, Microsoft announced the addition of Bethesda published titles like Doom 2016, Evil Within 2, RAGE, Wolfenstein II: The New Colossus and Fallout 3 to Game Pass, not long after it had completed a $7.5 billion deal to acquire the company and all its daughter studios.

And while it won’t be until June 2023 that — barring any obstacles — the ink dries on their landmark deal to acquire radioactive publisher and toxic stink hole Activision Blizzard for $68 billion, it’s not unreasonable to think that Microsoft might add a few Activision titles to Game Pass.

Game Pass showcase

In short, Greenberg’s tweet suggests that in addition to gameplay footage, big reveals, and new platform features, we can expect to hear a lot about improvements to Game Pass, additions to Game Pass and the expansion of Game Pass. The only thing missing is for former Xbox boss Peter Moore to show up and have the words “Day One launch” tattooed to his arm.