Battlefield gets a new leader and he’s bring with him experience from overseeing Call of Duty and Destiny at Activision.
Byron Beede has been appoined by EA as Senior Vice President and General Manager of the Battlefield franchise, and will report directly to Respawn founder Vince Zampella, who took over leadership of DICE LA back in February. EA said that Beede’s hiring “signals a strategic, long-term commitment to the growth of the franchise,” which is corpo-speak for “we want our flagship hit shooter to keep being a hit. And a flagship.”
At Activision, Beede was general manager on Call of Duty and executive vice president and general manager of Destiny, presumably up until Bungie split from Activision and took the IP for the shared world shooter with them. During Beede’s time at Activision, the free-to-play Call of Duty Mobile was launched in 2019 and the battle royale inspired Call of Duty: Warzone debuted in 2020.
The next Battlefield game is pretty much a lock-in at this point, with EA confirming that it will be reveal on June 9, ahead of E3 in the days ahead. A mobile spin-off is also in development, bringing the number of studios working on the franchise to five. While Call of Duty has long been the franchise’s rival, the “growth of the franchise” is likely intended as response to the abovementioned successes.
Several installments of the Battlefield franchise are available on Xbox Game Pass Ultimate for both PC and consoles via EA Play, such as Battlefield 1 Revolution, Battlefield V and Battlefield Hardline, as well as fan favorite Battlefield Bad Company.