Among Us developer Innersloth acquired a churro in a historic deal. The deal sees the studio acquiring a single serving of fried dough in what has been described as a “snacquisition.”
“We believe the churro is a great partner for our future performance,” said the studio Monday via its official Twitter account. “More than anything we want our community to understand our priorities, which is to eat this churro while it is still hot and fresh.” The acquisition came as a surprise to many.
Innersloth’s acquisition of a churro follows some of the biggest and most historic deals in gaming. Earlier this month, Take-Two Interactive acquired mobile developer Zynga for $12.7 billion and Microsoft inked a seismic deal to acquire the controversial publishing giant Activision Blizzard for $68.7 billion.
Between the churro and another deal signed yesterday that saw the acquisition of Destiny studio Bungie by Sony for $3.6 billion, there are some concerns that too much money is being thrown around by game companies in a time of inflation. Observers argued that $2 is too much to pay for a single churro.
Questions have been asked about how the churro will affect the developer, such as its ability to provide support for Among Us, the hit social deduction game. Released in 2018 to little fanfare, Among Us’ popularity went through the roof throughout 2020 when various Twitch personalities began streaming the game.
“I predict this acquisition will provide a near term boost to the Innersloth portfolio, but long term will make them sleepy and, after the requisite quiet period, they’ll go on the hunt to acquire coffee and possibly more churros for the portfolio,” opined Jon Webb, a platform strategist at Sony Interactive Entertainment.
“Nonsense,” countered Innersloth. “Like any good business strategy, we will be diversifying our portfolio by acquiring cinnamon rolls, chocolate chip cookies, and maybe a hot chocolate depending on how it values on the market by Q3.”
While interest in Among Us has cooled somewhat, Innersloth gave assurances that the churro would remain hot, and that it would also be business as usual at the studio. “We understand the concern over this churro acquisition, but please rest assured we will clean up any cinnamon sugar dust off our desk once we eat it.”
I asked Victoria Tran, community director at Innersloth, whether she would be able to supply a photo of the churro and other relevant press materials. To which Tran answered, “Unfortunately I ate it.”
Among Us is available on the Microsoft Store for PC, Xbox One and Xbox Series X|S. It is also available on Xbox Game Pass and PC Game Pass.