Alan Wake Remastered was announced last week and one of the things that we’ve learned about our imminent return to Bright Falls is that there will be no product placement. In an era before microtransactions went truly out of control, the original Alan Wake was notoriously infested by product placement.
The spooky forests and scenic roads of the picturesque town served as a nice little backdrop to throw in Ford and Lincoln vehicles, and were lined with billboards for Verizon, the American phone service provider. And if that wasn’t enough, Wake’s unusual flashlight, imbued with cosmic power, ran exclusively on Energizer batteries, insofar as they’re the only batteries you’ll find across Bright Falls.
In one cinematic, Alan Wake manages to show the Verizon logo three times. Even a minor character quips the Verizon slogan, “Can you hear me now?” in order to bring further shame and ignominy to an experience already marred by the need to keep scrounging for Energizers that despite their advertised lasting power, can only keep Wake’s flashlight on for a few mninutes.
Thankfully, those of us who don’t care much for real world products intruding into their video game fiction will be able to relax, as developer Remedy confirmed that all brand deals have expired and the product placement seen in the original will be replaced with in-universe brands. That’s great, as I kind of low key love fictional brands, especially a really cleverly named one with a good joke to go with it.
Other stuff, like the various songs and Night Springs TV and radio content created specifically for the game, will be staying. Which is great, as half the fun of a Remedy game is all the ancillary media and lore spawned from in-game literature, made up TV shows and diagetic musical content.
Alan Wake Remastered will include the base game and its two DLCs (The Signal and The Writer) remastered for 4K displays with richer environmental detail and enhanced character models. There will also be a new audio commentary from writer Sam Lake. It comes to Xbox Series X and S, Xbox One on October 5, 2021 and is now available for pre-order from the Xbox Store.